Be Abnormal

Beyond the Ordinary;

Forge Your Own Path with Urban Badger

At Urban Badger, we believe that life is meant to be lived beyond the ordinary. Born under the visionary Restar family, we embody the spirit of freedom, exploration, and a relentless drive to break away from the everyday routine. Our mission is simple: to inspire you to escape — whether it’s into the wild, the unknown, or even within the hidden corners of your city.

We design premium gear for those who seek more than just adventure. Our products are crafted for the daring souls who chase serenity in the heart of nature, embrace the thrill of the unexplored, and find joy in the simplest escapes. From versatile camping essentials to innovative gear, everything we create is built to withstand the extremes while delivering unmatched comfort and style.

Urban Badger is not just a brand; it’s a way of living. It’s for those who crave the unconventional, who find freedom in the unexpected, and who see the world as their playground. Whether you’re trekking through untouched trails, setting up camp by a serene beach, or exploring the hidden alleys of your city, we’re here to be your partner in every escape.

Join the Urban Badger community and redefine what it means to truly live. Because with us, adventure has no boundaries, and your journey is just beginning.

Be bold; Be curious; Be Abnormal…

Our Mission

Our Mission

At Urban Badger, our mission is to inspire you to break free from the ordinary and embrace the freedom to explore. We create innovative, high-quality gear designed for those who dare to seek adventure, whether it’s in the heart of the wilderness or hidden corners of the city.

We are committed to crafting products that merge durability, functionality, and comfort, empowering you to push your limits and discover new horizons with confidence. Wherever your journey takes you — be it the rugged trails, serene beaches, or bustling urban landscapes — Urban Badger is here to make every escape truly unforgettable.

Be bold. Be adventurous. Be Abnormal.

Our Vission

Our Vission

Our vision is to redefine the world of outdoor exploration by becoming the go-to brand for those who seek the extraordinary. We aspire to be recognized globally not just for our premium gear, but for inspiring a lifestyle that embraces freedom, curiosity, and the unconventional.

We aim to build a community of adventurers and explorers who trust Urban Badger to empower their journeys, whether in the heart of nature or the pulse of the city. By fostering deeper connections with the world around us, we are committed to promoting sustainable practices and leaving a positive impact on every path we tread.

Be adventurous; Be fearless; Be Abnormal…

Sustainability

Sustainability

At Urban Badger, every adventure comes with a commitment to protect the planet. We prioritize eco-friendly materials and ethical production to minimize our footprint, ensuring our gear is as sustainable as it is durable.

Our mission is to inspire responsible exploration while preserving the natural world for future generations. Whether on trails or in hidden city corners, we’re dedicated to keeping nature’s beauty alive for every journey to come.

Join us in making a difference. Let’s redefine adventure — sustainably, thoughtfully, and boldly.